Volkswagen’s global ride-hailing service, Move, which it launched in Rwanda, is gaining traction despite a few challenges.
Last year, it launched an assembly plant in Rwanda and then in July of the same year, it launched Move Share, a fully-managed fleet service for corporate organisations.
It then began offering riders on-demand hailing service in October 2018 with ‘Move Ride’. The app so far has garnered 14,000 downloads and the service has 30 cars driven in two shifts by 70 drivers.
There are plans to launch, Move Kids – a children pick and drop service and Move Drive – a car rental service. Volkswagen owns and manages the entire value chain: from supplying their own cars and drivers to providing insurance, refueling, and maintenance services.